Star Wars as a fetish commodity: a look from the culture industry Article Sidebar PDF (Español (España)) Published Jul 31, 2020 DOI https://doi.org/10.25074/actos.v2i3.1601 Author Biography Jorge Letelier Flores, Independiente Journalist, critic and cultural manager linked to arts and culture. Lecturer in Film History, Image Criticism and Aesthetics Workshop. Author of articles and essays on cinema and distribution, the cultural industry and contemporary languages. Master in Image Studies and researcher of topics that address recent problems of visuality in the arts Main Article Content Jorge Letelier Flores Independiente https://orcid.org/0000-0002-4961-392X Article Details Issue Vol 2 No 3 (2020): Revista Actos Section Artículos How to Cite Letelier Flores, J. (2020). Star Wars as a fetish commodity: a look from the culture industry, 2(3), 92-102. https://doi.org/10.25074/actos.v2i3.1601 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver estadisticas Downloads Download data is not yet available. Abstract In the field of consumption and social representations that cinema has caused. This article, through the analysis of the saga of "Star Wars" and franchise cinema in the last decade, seeks to recognize the behavior of the viewer according to the notion of fetishism of the merchandise created by franchise cinema, the case of I study the saga of "Star Wars". For this, the discussion will be framed in the concept of cultural industry, based on the chronological order of appearance of the saga. The analysis shows how marketing techniques have installed a cinema - show that places the public in the mass culture, caused by the fetishism of merchandise. By way of conclusion, the article points out the installation of a merchandise fetishism that seems to exacerbate a franchise cinema in which the “Star Wars” saga is framed. Keywords Cinema Star Wars Cultural Industry Merchandise Fetishism Cinema-Show
