Development of animated micro-film, a proposal from the user-centered design with a social focus Development of animated micro-film, a proposal from the user-centered design with a social focus

Abstract

In this paper, the process in the development of an animated micro-film made with the aim of fostering a sense of belonging and roots to a community is described. As case of study, this project is focused on users of the Fraccionamiento Urbivilla del Cedro, a housing complex located in one of the southeastern peripheries of Ciudad Juárez, México. The proposal in micronarrative format arises from the adjustments, generated by the SARS-COV2 pandemic, to a social design project called ColorEs Finca Bonita, which is focused on resignifying urban landscapes through urban graphics. The methodology for the construction of the micro-film is based on a qualitative study of user-centered design, with ethnographic tools, where the researcher assumed the role of participant observer, as well as a perspective that considers the activities in the urban public space. This made it possible to verify a diversity of identities and a series of socio-economic practices, where the main one is the stablishment of an informal market. Practices that respond to the appropriation of an urban design that does not favor its inhabitants, most of them workers in the manufacturing industry, in a city characterized by urban fragmentation and expansion towards the peripheries. In short, the production of the micro-film focuses on visualizing spatial and identity representations to favor the construction of imaginaries and a sense of roots in a public space.

Social Design;

Identity

Resignification

Public Space

Microfilm